Conference Agenda

TimeSession Flow
DAY 1
0900Registration starts
Session I – Inauguration – Setting the Vision for Pakistan’s Tourism Future
Inaugural Session Moderator: TBD
0930Guests to be seated
0940Recitation from the Holy Quran
0945National Anthem
0950Welcome Address by Director General, Green Tourism Pakistan
1000Opening Remarks – (TBD)
1010Keynote Address- (TBD)
1025Group Photo
 
1035–

1135

Session 2 – From Hidden Gem to Global Brand: Showcasing Pakistan’s Tourism Potential
 Objective:
 ü  Explore strategies to reposition Pakistan as a global tourism destination
 ü  Highlight untapped destinations and unique cultural/natural assets
 ü  Discuss branding, storytelling, and international marketing approaches
 Outcome:
 ü  Strategic direction for national tourism branding
 ü  Increased interest from media, influencers, and investors
 ü  Action points for improving Pakistan’s global tourism image